Nieuwe 10 Minuten podcast :: Effectmeting

Jeroen de Bakker

Strategie bij Audio agency Airborne

I am a brand lover and marketing pioneer, at the nexus of creativity, business transformation and technology. For 20 years, I advised top-tier European companies on branding, disruptive business planning, go-to-market, growth strategy, PR, e-commerce, technology and startup culture. I co-founded and managed several upstarts and actively contribute to the rise of startups as an angel investor in tomorrow's economy. My last job was managing director Product & Growth audio at Talpa Network. Currently I combine a my role as managing partner of audio agency Airborne with being a board advisor at several innovative and creative companies. I started my career in advertising and in 1997 I co-founded Qi, the most successful digital branding agency in the Netherlands at the time. After 7 years we sold the company and I became managing director and director strategy & innovation at TBWA\​ Amsterdam. In 2010 I launched Lab1111, a creative company that develops digital communication products. One of our innovative initiatives became a separate company funded by SHIFT Invest, an impact investment company initiated by Rabobank, the World Wide Fund for Nature, Delft University of Technology, Wageningen University & Research Centre and Menzis. Over the years I have received numerous awards for creativity, innovation and effectiveness for international clients. In 2013 and 2019 I was mentioned as one of the best marketeers in the Netherlands, while in 2010, I received a Coq d'Honneur award from the Society of Advertising for my continuous efforts in spreading the digital word.