Beginnerscursus online video marketing voor beginners

Online videogebruik zit in de lift, per minuut wordt er 24 uur aan beeldmateriaal YouTube op geslingerd, RTL experimenteert met online video, de discussie over video banners is gaande, de embeddable PO-videoplayer is voorzien van STER-reclame en ga zo maar door. Wat kun en moet je met online video als marketeer? Online video, dat is toch allang véél meer dan viral marketing? Hubspot maakte een beginnerscursus voor marketeers die willen beginnen met online video. Je vindt hem hieronder op Slideshare en hier in pdf.

In de cursus onder anderen de volgende tips en tricks:

• Driving Business: Determine your video’s call-to-action when writing your video script.
• Filming Technique: To show the perspective of a person listening to another person, use an Over Shoulder shot. To get this shot, put the corner of the camera directly behind the shoulder of the person listening.
• Video Editing: A video that begins suddenly (or loudly) can be jarring. Add video transitions like fade-ins and fade-outs between clips to add professional polish.
• Lighting Technique: Avoid recording a scene with a window in the background. This will cause your subjects to be dark and difficult to see.
• Promoting: Send traffic to your YouTube video immediately after publishing. YouTube rewards videos that receive a surge of traffic within the first 48-hours of being live by recommending the video to more viewers.