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Adobe - Digital Trends Report 2016

De Digital Trends Briefing 2016 van Adobe verkent belangrijke trends, uitdagingen en kansen die impact zullen hebben op marketing in 2016. Centraal in het rapport staan thema's als customer experience, content optimisation, data-driven marketing, mobile en ROI. Het rapport is gebaseerd op een survey onder 7000 marketeers, werkzaam over de hele wereld. 

Key findings include:

  • Customer experience remains a top priority and is now defining other priorities
  • Marketers' strategic priorities for 2016 are very much centred on data, but more than 1 in 3 report difficulties in attracting and keeping analysts
  • Increased collaboration between creative and marketing will benefit customer experience optimisation
  • Personalisation and content optimisation are the highest priority digital-related areas
  • Mobile remains a top-3 priority for more than half of the respondents

Bron: Adobe

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