Highlight uit het rapport
Globally, AdRoll saw a 31% increase in average spend per advertiser (ASPA) on Retargeting on Facebook.
AdRoll customers saw a signicant performance improvement after adding Facebook to an existing display retargeting campaign. Our advertisers saw a 92% increase in impression reach, 9% drop in cost per thousand impressions (CPM), 27% decrease in cost per click (CPC), and 26% increase in click-through rates (CTR).
AdRoll business-to-business (B2B) marketers realized that Facebook is more than a consumer channel. They used Retargeting on Facebook for content marketing and as a way to increase social engagement. B2B CTRs increased by 140% and ASPA increased by 60%.
In AdRoll campaigns, compared to static ad creative, dynamic personalized creative had a 24% higher CTR, 6% lower CPC, and 41% lower cost per acquisition (CPA).
More advertisers are adopting cross-device retargeting, which is increasing overall advertising performance. When adding mobile retargeting to an AdRoll Facebook campaign, advertisers saw a 60% increase in impression reach, 64% increase in CTRs, and 36% drop in CPCs.