Het doorgronden van de (echte) waarde van online advertising is een grote uitdaging voor merken en bureau's. Dit rapport gaat over delivery metrics (in-view, fraud-free, brand safe and to a targeted, human audience) en het meten van effectiviteit in relatie tot brand- en salesimpact.
1. Delivery
How well is a digital ad delivered…
- To an actual human being rather than a bot or spider?
- In viewable locations, in brand safe environments, in its intended geography?
- To its intended demographic target?
2. Brand / Sales Effect
Are consumers…
- More aware of or interested in the brand?
- More likely to consider buying / recommending it?
- Actually purchasing the brand?