STAND VAN ZAKEN: Behavioural Targeting

On?site Behavioral Targeting leverages each individual web visitor’s observed click-stream behavior, both on the current web visit and from all previous visits, to decide what content is likely to be most effective to serve to that visitor, in order to achieve a desired and measurable commercial objective; such as increasing revenue, conversion, or click?through.  It then measures its effectiveness and reports back the lift and yield that it delivers. 

Veel over geschreven in 2004

http://www.adverblog.com/archives/000704.htm

http://www.imediaconnection.com/content/3297.asp

http://www.imediaconnection.com/content/3308.asp

http://www.clickz.com/showPage.html?page=3401511

Ondertussen

http://www.webmasterbrain.com/seo-news/google-news/google-file-patents-in-behavioural-targeting/

Maar in 2006 is het nog steeds vooral een belofte:

http://www.clickz.com/showPage.html?page=3623685

Study: Behavioral Ads Convert Better Out of Context

http://www.digimedia.be/detail05.asp?Id=2896

Behavioral targeting voor de grote doorbraak?

http://www.digimedia.be/detail05.asp?Id=3205

Behavioral targeting: wat is het en waarom wordt het steeds belangrijker

http://www.brandrepublic.com/bulletins/digital/article/565833/behavioural-targeting-online-ads-personal/

Behavioural targeting: How online ads got personal

Nieuw:

http://www.mediabuyerplanner.com/2006/12/26/microsofts-behavior-targeting-equals-big-click-through-boosts/

Rapporten

http://www.touchclarity.com/downloads/index.php?action=dodownload&fileid=106

The Rise of On-site Behavioral Targeting

http://www.touchclarity.com/downloads/index.php?action=dodownload&fileid=107

Forrester Report: Marketing Technology Adoption 2006

http://www.tacoda.com/pdf/TACODA_Advantage_of_Behavior_Targeting.pdf

Advantage of Behavioral Targeting

http://www.mediacontacts.com.br/mcinsight/behavioral.pdf

Behavioral Targeting (Dec 2004)

http://www.revenuescience.com/datafile/bylines/Gossman_BT_Just_facts.pdf

Behavioral Targeting — Just the Facts

Bedrijven

http://tacoda.com/

http://www.revenuescience.com/