Retail attractie: hoe consumenten online producten vinden

Consumers are increasingly using search engines to find the products they desire online, and retailers and search engines alike are reacting to the trend. Senior Analyst Ross Rubin examines the popularity of product search.

WebSideStory found that, in general, search engines and direct navigation have become the more popular ways for consumers to reach Web sites. In contrast the role of Web links has declined dramatically from 2002 to 2003. This likely reflects the maturation of the Internet population, which has settled in to going directly to preferred retailers and is comfortable using search engines to find what it doesn’t see at preferred retailers. It could also reflect retailers getting more aggressive about customer retention.

Bron: Emarketer.com 25 april 2003