Boobs Bad For Selling Deodorant

Cool Charm deodorant

http://www.stuff.co.nz/stuff/0,2106,2921408a1869,00.html

http://202.36.205.180/decisions/04/04046.rtf

Discussie:

http://groups.google.com/groups?hl=en&lr=&ie=UTF-8&c2coff=1&frame=right&rnum=1&thl=0,955052138,955041573,954972659,954956531,954953434,954925165,954913557,954849069,954235860,954909585,953843240&seekm=01m360pvuv4appis4379c2n4b2gesq34b9%404ax.com#link1

http://www.tvcab.co.nz/

http://ad-rag.com/110670.php

Eerder complaints:

http://www.asa.co.nz/decisions/FULL/D0279.rtf

Cool Charm growth is hot

Triple factor boosts Reckitt Benkiser brand

Strong growth of +24% for the Cool Charm brand over the last year has consolidated its 14.6% share of the female/unisex deodorant market, says Reckitt Benckiser New Zealand Marketing Manager, David Anderson. In contrast, the segment grew at 5.6% and the total category at 6.6%.

Anderson believes that growth was driven by three methods. ?Firstly, strong media commitment with cutthrough advertising. Secondly, new products ? one of which, Frangipani Freeze, is now the brand?s largest selling roll-on variant ? and thirdly, consumer promotion activity.? Reckitt Benckiser also markets the Cossack brand.

Bron:

http://www.grocersreview.co.nz/archives/feb04_3.htm