NIKE-GAWKER DEAL TESTS ‘ART OF SPEED’ ONLINE FEATURE
Nike’s new “Art of Speed” blog on gawker.com is a public experiment that other marketers will watch closely. The results of this collaboration could reveal a lot about whether a mainstream
While it is being promoted as a blog, the ‘Art of Speed’ lacks some of the qualities normally associated with Web log publishing.
Bron:
Marco Derksen
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