SEM iProspect verkocht voor $50 miljoen

22 december 2004, 13:32

Iprospect, een van de grootste Search Engine Marketing bureau’s in de VS, is overgenomen voor 50 miljoen dollar door Isobar (Aegis Group PLC).

Yahoo News:

Isobar, the global full service digital network created earlier this year by U.K. firm Aegis PLC, today announced it has acquired 100% of iProspect, the Original? Search Engine Marketing Firm.

Aegis press release:

The purchase price will be composed of initial consideration of approximately $32.0 million payable in cash on completion. There will also be deferred cash consideration of up to $18.0 million, payable over two years, subject to the satisfaction of rigorous performance criteria.

Oprichter en directeur van zoekmachine marketing bureau Traffic4u. Spreker op verschillende nationale en internationale congressen. Betrokken als partner bij 212 Amsterdam.

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