Act of war viral campaign
Mooie viral film van Atari is te vinden op www.how-safe-are-we.com voor de lancering van het spel “Act of War”
Aidan Minter, Product Manager Atari Europe Marketing: “the strategy of using viral has been hugely successful for Atari in reaching our core gaming audience throughout Europe. The main site www.atari.com/actofwar is a vital portal for us and we are finding that the viral is an ideal way to not only drive large volumes of traffic but also raise the general awareness of Act of War”.