Coke runs “hypertagged” outdoor campaign
Coca-Cola is targeting the youth segment in Australia with an outdoor advertising campaign using the “hypertag” technology. The ads promoting Coke with Lime allow teenagers (ehm… anyone…) walking in the streets of Sydney to download ringtones and pictures to their mobile phones from the billboard using Bluetooth or infrared.
http://www.adverblog.com/archives/001630.htm
www.remotemedia.co.uk/download/ DDR%200503%20DP%20Article.pdf
Marco Derksen
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