10 media trends to watch
PR Week heeft een aardig overzicht van 10 media trends die we in de gaten moeten houden:
1. Portability of video content
2. Blogs
3. The rise of celebrity weeklies
4. Media transparency
5. The growth of Hispanic media
6. Business woes for newspapers
7. Digitalization of print media
8. Media consolidation
9. Source agnostic/disintermediation
10. Refining media measurement