Het is een open deur waar zelfs een olifant doorheen past, maar toch: de meeste bedrijven vinden ‘t wel welletjes, zodra de koop gesloten is. En daar klopt natuurlijk nix van:
Shouldn't you treat the people you're in a relationship with better than you treat anyone else? Shouldn't you treat your existing customers better than the ones who've given you nothing?
- Most companies would never outsource their sales reps, but we all know what happens with most tech support.
- Most companies would never make a brochure with the same (lack of) quality in the product manual.
- Most companies would never make their main website as uninviting as the tech support site.