Ray-Ban Virtual Mirror: Zo gebruik je augmented reality!

19 Reacties

Bobby Verlaan
Welkom in de online2offline wereld van het passen!
Mooie manier om de klant te betrekken en de experience te bouwen rondom je merk.
Ze hebben goed door dat het de mensen zijn die de brillen dragen en ook de mensen (consumenten) zijn die de brillen (ver)kopen.
Ze bieden het platform en laten de consumenten er (samen mee) spelen.
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7 april 2009 om 11:23
Oli4000
Mooi idee, en niet verkeerd uitgevoerd ook. Wel oppassen dat zo’n app geen valse hoop schept bij consumenten. Hoe een bril (virtueel) staat is één ding, hoe deze vervolgens op je hoofd past in de winkel is iets heel anders.
Al met al wel erg leuk dat Ray Ban op een originele manier AR inzet.
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7 april 2009 om 12:06
Bram Fasseur
@Olivier, ik vraag me af of deze virtuele bril in het echt inderdaad heel anders staat. Heb jij beide kunnen vergelijken?
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7 april 2009 om 12:44
Bram
Inderdaad een leuk idee, brilfactory.nl heeft dit trouwens ook al een tijdje.
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7 april 2009 om 13:55
Kasper de Wijs
Sweet! Erg leuke toepassing, kende hem nog niet!
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7 april 2009 om 16:00
media
Erg gaaf Bram, thx!
Volgende keer wel zorgen dat M!-logo niet gespiegeld in video komt 😉
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7 april 2009 om 16:15
Bram Fasseur
@Matthijs: Tnx! Ik kwam via google inderdaad bij een artikel van VB, wachtte al op een reactie van jou 😉 Omdat het een goed voorbeeld is vond ik het interessant om wat dieper op de app en site in te gaan. Ray-Ban is inderdaad sterk op het gebied van marketing, maar waarom hebben ze voor de virtual mirror de pers niet opgezocht? De (slechte) videos die op YouTube staan zijn bijna niet bekeken. En er zijn weinig blogs die het hebben opgepakt.
@Marco: Dacht dat het met een M! niet zo zou opvallen. Zal de banner de volgende keer omdraaien! 😉
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8 april 2009 om 04:39
chi666
Gaaf gedaan, zowel de video preso van Bram als de augmented reality toepassing. Heel erg stoer!
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8 april 2009 om 18:10
Erwin van Asselt
Zondermeer fraai, alleen haak ik direct af als ik eerst software moet downloaden voor zoiets als het passen van een bril. Dat moet toch binnen de browser (flash) zelf te regelen zijn?
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9 april 2009 om 07:59
Bram Fasseur
@Erwin, begrijpelijk. De applicatie vreet wel redelijk wat geheugen, geen idee dus of dit via je browser kan. Lijkt me wel.
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9 april 2009 om 08:43
Michel
Helaas, een .exe bestandje downloaden. Niet voor mac dus 🙁
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10 april 2009 om 04:39
Bernd
Binnenkort is dit allemaal mogelijk; over ongeveer anderhalve maand gaat op http://www.eye-wear.nl een pilot project draaien waarbij de consument zonnebrillen in 3D kan gaan passen. Maar dan zonder lange laadtijd en met de mogelijkheid om het product direct aan te schaffen.
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10 april 2009 om 11:58
Jesse
@ Bernd: 5 maanden later nog niks te zien op eye-wear.nl ?? Gaat dit nog komen of is het plan van de baan geschoven?
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