IAB VS: Online advertising daalt met 5 procent

De online advertentiebestedingen zijn in de VS in Q1 2009 ten opzichte van 2008 met 5 procent gedaald. Dat blijkt uit gisteren gepubliceerde cijfers van het IAB in samenwerking met PwC.

“Interactive advertising has taken its rightful place as a fixture on marketing plans across sectors, which means we aren’t immune to broader economic trends,” zegt Randall Rothenberg, CEO van het IAB. “Nevertheless, consumers are spending more and more time with interactive media. For this, and other reasons, interactive media continues to gain share of marketing spend.” Rothenberg is positief over de toekomst:

“We’re confident that growth will resume as the U.S. economic climate improves. Interactive advertising is the most accountable way to reach consumers—and in this economy, digital media will be a core component of any successful marketing campaign.”

Interactive advertising wordt minder geraakt door de crisis, is de conclusie van de IAB-chairman. Het wordt in het persbericht beaamd door David Silverman van PwC. “Current economic conditions are clearly challenging. Nonetheless, interactive media continues to consume a larger piece of the overall advertising pie.”