Adverteerders willen meetresulaten zien
Op de jaarlijkse bijeenkomst van de American Association of Advertising Angencies werd veel aandacht besteed aan meetbare resultaten.
“Of course, as advertising has historically been viewed as more art than science, their ability to get ‘inside the numbers’ of marketing budgets has been limited. Advertising departments could insulate themselves from close scrutiny by claiming what they do is too ‘emotional’ to be accurately quantified. Brand-building is not for spreadsheets, they claimed”.
Those days are over.
Today, everything is accountability. Media that can’t deliver and back it up with numbers are dead.
Carl Mangold produceert video advertising en -content voor online marketing, van concept tot en met oplevering. Én realiseert en optimaliseert het bereik ervan, op basis van in overleg gedefinieerde KPI's. “People around the world are now watching 1.000.000.000 hours of Youtube’s incredible content every single day!” (Cristos Goodrow, Youtube) “We move towards a world where video is at the heart of all our services” (Mark Zuckerberg, 27 juli 2016) “Video is where all of media is headed right now. There is no more valuable piece of property or entity then video in the world of media at all.” (Casey Neistat, 6 sept. 2016)