Hoe en waar Amerkanen zoeken

These days, it’s all about search. According to comScore’s newest tracking system, Media Metrix qSearch, 64% of US Internet users who visit search sites actually conduct searches. These people average over 10 searches per week.

According to comScore Network’s newest system, Media Metrix qSearch, 64% of people in the US who visit a search engine actually conduct a search on that site. comScore’s findings are based on data collected from 1.5 million global Internet users during a four-week period ending 26 January 2003. comScore also notes that those searchers conduct an average of 10.8 searches per week. comScore finds that Google converts an average of 82% of its visitors into searchers, while Yahoo!, AOL and MSN’s conversion rates are all over 50%.

comScore also reports that an average 790 million searches are conducted online in the US per week. Of that total, Yahoo! claims the greatest share with 26%, while Google follows with 23%.

Wondering why so much research firm and media attention these days is directed at search engines? According to a March 2003 report from WebSideStory, the percent of Internet users worldwide using search engines to arrive at their desired online destination has grown over the past year to over 13%. Meanwhile, the number of people using web links has declined dramatically from over 42% in March 2002 to roughly 21% as of March 2003.

Bron:

Emarketer 5 mei 2003