Nielsen Netratings koopt meerderheidsaandeel in RedSherrif

Kreeg net in mijn mailbox het bericht binnen dat Nielsen Netratings een meerderheidsaandeel heeft gekocht in Redsherrif. Interessant nieuws gegeven het feit dat beide partijen meededen aan de STIR pitch. Ben benieuwd of dit iets met elkaar te maken heeft gehad.

Het persbericht dat ik ontving ziet er als volgt uit:

I am pleased to share with you the news that NetRatings, the global standard for panel-centric Internet audience measurement and analysis, has acquired a majority interest in RedSheriff, a global leader in site-centric-based Internet audience measurement. This is a pivotal event for NetRatings, RedSheriff and our industry, and I hope you will share our enthusiasm about this announcement.

Through this transaction, we aim to meet the needs of our clients and the industry by providing the currency in Internet metrics, whether they be based on the behaviour of consumers, or on the performance of Web sites. By bringing together Nielsen//NetRatings, with its high quality, innovative panel-based solutions and patented metering technologies, and RedSheriff, with its insights based on patented page-tagging technology, Nielsen//NetRatings is uniquely positioned to support the needs of the market as it continues to evolve.

The services offered by RedSheriff include:

* Customer Intelligence: a browser-based audience measurement tool that provides publishers of all sizes with robust data pertaining to their site or network of sites

* Market Intelligence: census-based rankings that provide insight into a company’s positioning within the industry and relative to its competitors

* Research and Consulting: customised research, analysis and consultation to provide feedback on a company’s Web site

Bron: mijn mailbox, persbericht van nielsen-netratings.com