Online advertising in Europa over 4 miljard euro

(…) In the 14 countries where data from national IAB teams was available, the total recorded or estimated spend for 2005 collectively was €4.02bn. The UK continues to lead the way, accounting for 35.9% of all Europe’s online advertising spend, France has the second largest share of the market (27.3%), and Germany accounts 22% which gives it the third largest share (although their figures do not include a provision for online classified advertising). There remains a significant gap between the three largest markets and the next tier, with Spain estimating their market to be worth 3.7% of European spend and Italy reporting an actual spend of 3.4% which places it the fifth largest market in Europe. (…)

(…) The web is accounting for around 5% of advertising spend in several developed markets and increasing at rates between 30% and 60% year-on-year in many markets. However with the internet accounting for more than 20% of consumer media time across Europe, IAB Europe has identified a key disconnect between where audiences have moved to and where marketers remain focused. (…)