Pop-ups better than spam

Focus RH (in French) presents an extensive overview of Bunnyfoot Universality’s recent report about pop-ups. In a qualitative research the behaviour of 36 internet users has been analysed in details, offering the following results:

– only in 2 percent of the cases the brand name appearing on the pop-up has been noticed

– 50 percent of pop-ups have been closed before loading was completed

– 35 percent of pop-ups have been completely ignored

I tell you one thing, if you find a way to defeat spam, I’ll be more than happy to accept pop-ups appearing in every web site I visit…

Bron:

http://www.adverblog.com/archives/000658.htm

http://www.focusrh.com/cgi-bin/site/site-newsview.pl?Cty=fr&Mail=&News=040323urfky8&Motcle=Mot-cl%C3%A9&Start=0