Shopping Search Engine Users

Online shoppers who use shopping search engines are 22% more satisfied with their online buying experience and 26% more likely to recommend online shopping than those that do not use such search engines, reports ForeSee Results.

A December 2002 survey from ForeSee Results determines that US online shoppers who use shopping search engines to compare prices are 22% more satisfied with their online buying experience than those that do not use such search engines. ForeSee surveyed 1,100 consumers on DealTime.com during the week before Christmas (25 December) and also reports that shopping search engine users were 26% more like to recommend online shopping to others. It is important to note that DealTime is a shopping search engine.

ForeSee also found that the main reasons online shoppers use shopping search engines are for comparison shopping—to compare prices quickly (73%), to compare products (54%) and even to compare the reputations of online stores (25%).

A significant percentage of daily activity on shopping websites also comes from general search engines. Although WebSideStory reported in December 2002 that the number of visitors on shopping sites who were sent by Yahoo! declined between 1 December 2001 and 1 December 2002, sites like Google, MSN and AOL NetFind sent an increasing number of visitors during that time.

Sources:

http://www.emarketer.com/

http://www.foreseeresults.com/