The cult of ?usability? has become a purported cure-all for site management, but in ways utterly divorced from true success metrics. In the next five years, usability-related work will shift into an era of accountability, in which site investments will be anchored to specific business goals. If organizations are truly to commit to the broader scope?and opportunity?represented by usability, they are in dire need of decision-making and prioritization frameworks that allow them to measure the full return of their customer-facing investments.
Wie heeft hier ideeen over?