As a big fan of strong consistent brands. I feel most energized helping brands and organizations successfully attract and inspire customers, employees and society as a whole.. I sincerely believe that brands can have a huge impact on the world by making it more trustworthy, more fun, more inspiring and more meaningful. That's why I love building brands that move people by making them relevant today. My experience lies in advising non-profit, profit, big, small, single-brand, multi-brand, national and international organizations in: Digital, Brandportfolio, Brand-architecture, Strategy, positioning, internal branding, employer branding, proposition development, concept, communications and customer service.